Dr. David B Peterson, MA, MD, FRCP, RNutrDavid Peterson is Emeritus Consultant Physician in General Medicine, Diabetes and Metabolism at Barts Health NHS Trust in London, where he worked until retirement in 2012 at The Royal London Hospital. He qualified in Medicine at Cambridge University in 1975. He trained in General Medicine, Diabetes, Metabolism & Endocrinology in a number of London Teaching Hospitals. He was Medical Research Council Training Fellow in the Department of Nutrition at King’s College London and the Diabetes Research Laboratories at Oxford University from 1982-6. He was awarded his MD from Cambridge University in 1990 for clinical and laboratory research into various nutritional aspects of diabetes, diet and cardiovascular disease risk.
He was appointed Consultant in General Medicine and Diabetes at Luton & Dunstable Hospital NHS Trust in 1993, moving to The Royal London Hospital in 2003, where he developed comprehensive diabetes in-patient and out-patient services, covering all aspects of diabetes care and its complications. He was also Honorary Senior Clinical Lecturer at Barts and the London School of Medicine & Dentistry, Queen Mary London, being involved in education of undergraduates and postgraduates in all aspects of medicine and diabetes care. He was made a Fellow of the Royal College of Physicians in 1997 and continues to examine postgraduate doctors for the specialty diploma in Medicine of the RCP. He is a Registered Nutritionist on the national UK register. He organised and ran a Masters course for postgraduate Dietitians in Diabetes for a number of years.
His main research interests were in nutritional aspects of diet and diabetes, cholesterol and cardiovascular disease (particularly sugar, fibre and carbohydrates), and he has published widely on these during his career. He sat on numerous local and national advisory bodies as a Consultant Physician, dealing mainly with issues affecting diabetes care, medicines, and medico-legal matters. In retirement he still practices part-time in Diabetes and is writing a clinical textbook on the art of medicine.
Lucy RochfordLucy qualified in Nutrition and Dietetics at University of Surrey and began her professional career working in the NHS, initially, as a dietician and subsequently as a public health nutritionist. She later went on to undertake an MSc in Public Health Nutrition at Southampton. In 2001, Lucy moved to PAGB, initially advising on and approving consumer-facing advertisements for over-the-counter (OTC) medicines, food supplements and traditional herbal medicines; and later managing a team whose role it was to provide this service. The aim was to ensure that the various codes of practice and regulations were complied with, to promote high standards and to enable members to avoid advertising complaints. Lucy was also responsible for producing the various PAGB Codes and advertising guidelines; defending PAGB-approved advertisements against complaints, being a member of the Committee of Advertising Practice (CAP) and being part of the working group that was responsible for updating the CAP Codes.
After leaving PAGB, Lucy set up a company called ‘Advertising Health Check’ and now works with consumer healthcare companies, advising them on their advertising and helping them comply with the various codes and guidelines in order to promote high standards and avoid advertising complaints.