This is where you'll find pdf versions of our twice yearly newsletters
Our newsletters contain useful information about our services, articles about specific copy issues and background on the people who work at Clearcast.
Advice on specific copy issues can change as new rules come into play, or an ASA ruling gives a precedent. Advice in the newsletter articles is always correct at the time of publication. Remember to check the News section of our website and our Notes of Guidance for updates.
This summer edition includes an article on our new 'Clearcast Out-of-Hours' service which means agencies and advertisers can access our Clearance and Development services at any time of the day, any day of the week. Thinkbox's Lindsey Clay talks us through creativity during lockdown and lessons advertisers can take into the future. Our Head of Copy Clearance, Niamh, talks us through recent changes to the BCAP Code and we find out which Clearcasters have come and go in the past year-plus lots more.
This summer edition includes an article about our new 'Fast Track' service which guarantees a 24 hour turnaround on submissions when you need it most. We’re often asked if there are any advertising categories that are especially challenging, so our Head of Copy Clearance talks about the '5 Hot Topics' of Food, Alcohol, Motoring, Gender Stereotypes and Gambling. Our MD Chris Mundy addresses the public’s trust issues with the advertising industry in 'A Question of Trust'. And lots, lots more.
10th anniversary (Spring 2018)
Articles include A view from the board, Mark White and Helen Stevens, two founder Clearcast Directors look back on how and why we came into being, how we've performed and their hopes for our future and 'A view from the ASA', Guy Parker gives us his take on 10 years of Clearcast and the ASA working together. We've also got the ten most interesting Clearcast facts you'll ever read in '10 years, 10 highlights'. And LOADS more including a "Guess the young(er) board member" quiz.
Articles include a look at our 2017 agency survey results, an insightful piece called 'Back to the floor', which is a report from our MD who spent a week on the front line covering a Senior Copy Exec's portfolio. We've also got an interesting piece from Aunt Jackie who talks about the important issue of gender stereotyping.
Articles include a look at our emergency protocol, a guest piece from EASA's Director General and Aunt Jackie's weight loss ad tips
Articles include the results of the agency survey, an in depth look at using swearwords in ads and a guest piece from the ASA's chief exec
Articles include an update on references to obesity in weight loss ads, top tips for how to get a video through Ops checks smoothly, and an interview with Cass Briscoe on the differences between working at Clearcast and an agency
Celebrate 60 years of commercial TV with the latest news on car advertising, top tips for supermarket price comparisons, and details of how we get involved in the local community
Articles include a discussion of the new rules for e-cigarettes, how to approach ads for hair removal, and news on HD clearances
Articles include the results of our agency survey, news about our international services and information about how work is covered when someone is off.
Articles include a case study on our Copy Development service, advice on advertising sex toys and a guest article by the chief exec of Thinkbox.
Articles include an update on the status of political advertising, transgender issues in ads, and an introduction to some of our new consultants.
Articles include advice on allowing time for clocked ads to be cleared, an exploration of denigration, and a profile on a 30 year Clearcast veteran.
Articles include how to prepare for a live clearance, 50 years of the ASA, and a tribute to Uisdean Maclean, former head of the ITCA and BACC.
Articles include advice on what constitutes game footage, how to prepare superimposed text, and the launch of what's gone on to become our award-winning training programme.
Articles include an overview of Copy Committee, background on the Flash Test, and a flurry of Clearcast weddings.
Articles include the launch of CARIA, an overview of advertising diets and exercise, and Clearcast on The Apprentice.