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Case Studies landing page

Copy Development Case Studies

What better way to show you how our Copy Development service works than to demonstrate with a handful of case studies?


Viva La Vulva - May 2019
AMV BBDO and Bodyform used our Copy Development service to get as close as possible to the border between what’s acceptable and what’s not, and in doing so made a truly memorable gold Cannes Lion winning campaign.


M&S Food Christmas Campaign - December 2018
A case study about the M&S Food 2018 Christmas TV campaign which used different parts of the Copy Development service at different stages of the production.


Bioglan Superfoods - June 2015
Often advertisers want to make claims that require assessment by one of our external consultants. Find out how the consultant will be involved in the copy development discussions.


Ovo Energy - January 2014
Ovo Energy were looking to develop their first tv campaign with their creative agency Fabula and needed help from the Copy Development service to avoid breaching the denigration rule.


Wharf Media - May 2013

Find out how our Copy Development Manager, Seb Lynch, developed solutions to fix a kitchen commercial which breached the rules on comparative advertising.


HEINEKEN International - May 2013

Read about how Seb helped HEINEKEN rework their commercial about responsible drinking to bring it in line with stringent alcohol rules.