Legal Supers - Our helpful tools
"Supers" is the term applied to text superimposed onto ads to provide additional information, usually because it is required to be there for legal or regulatory purposes (the "small print").
The Broadcast Committee of Advertising Practice (BCAP) have produced a guidance note on the requirements around on screen text or "supers".
BCAP Guidance note
We have created some useful apps that will help you get your supers right first time.
Height of Text
Text size is the vertical height of the text measured in terms of the number of television lines it occupies. We have developed a Test Card which helps you easily see if your supers are the right height.
Is your ad’s small print big enough?
Check with our test card.
Use test card
Do you need help calculating how long to display your legal supers?
Identification of Text
Any text that Clearcast considers material to the acceptability of the advertisement as a whole is subject to the full force of the Guidelines. This includes text on screen which is there to fulfil legal obligations or to convey information a viewer needs so as to have a proper understanding of the offer. Text which might strike a viewer as conveying important information is also taken into account.
Where text provides only marginal information or makes no discernible contribution to the overall understanding of the advertisement and, providing it was the only text on screen, Clearcast will not normally apply the Guidelines. Brand names are not included in the calculation of duration of hold.
0.2 seconds per word + 3 seconds recognition time.