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Make sure your ad will pass our flashing testing
There are strict rules about the use of flashing images and regular patterns in adverts to reduce the risk of exposing tv viewers that suffer from photosensitive epilepsy to potentially harmful stimuli.
Ofcom has produced guidelines on Flashing Images, see below.
Ofcom Flashing Guidelines
When you submit an ad to us, we automatically run it through our test system as part of the clearance process.
If your edit fails our flashing test, two options are available:
- You can use our Online Flash Test to see where in the ad the fail has occurred, amend the edit and re-submit with a new clock number.
- Alternatively you can provide us with a ‘Harding certificate’ that indicates the edit has passed a flashing test. The certificate must display the information below.
- Ad title — this must include the ad’s full clock number.
- Duration of material — this is the length of the ad.
- Video standard — must be one of the following values:
- Material status — this must be one of the following values:
- PASSED (with caution)
- Testing algorithm used — must be v3.4.0 or more recent
- This is the version of the HFPA-X analysis software that the ad has been tested with.
you have questions about flashing images or repeating patterns, please speak to your Clearcast contact.
- See our legal supers test card
- What is a clock number?
- Use our duration of hold calculator
- Use our online flash test