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Welcome to Clearcast brochure

Welcome to Clearcast

Download our guide for media companies, advertisers and agencies

Every year, we see about 32,400 advert scripts and consider more than 61,200 ads. As you can imagine, they cover every imaginable subject, market and scenario.

The scale and scope of the services we provide mean occasionally our clients don’t quite know where to begin. As a result, we’ve created this handy guide.

It paints a picture of what we do, who we do it for and how we can help you.

It explains how we work with advertisers, agencies, broadcasters and regulators to get great ads to air and then keep them there. And then it’ll show you how to get started.

Chapters include:

1.Clearcast in a nutshell and where we fit into the industry

2. ASA, BCAP and The Codes (including what to do if someone complains about your ad)

3. How Copy Clearance works (including how to make your clearance run smoothly)

4. Our Extra services

5. Clearcast for Media Owners and Media Buying Agencies

6. FAQS, common ad restrictions and glossary


Welcome to Clearcast