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About CARIA®

A central, secure system for booking and managing TV campaigns

CARIA® is a secure online platform that allows buying agencies to send their campaign approvals to sales houses. Effectively, CARIA® is used to book airtime for ads that have received approval.

Creative agencies can also use CARIA® to detail the specific copy and rotations to be used with each booking.

Clearcast commissions the CARIA® service on behalf of the TV industry in the UK and Ireland. CARIA® is free for buying and creative agencies to use.

Clearcast also provides the CARIA Agency link which enables data entered in CARIA to be downloaded and then transferred to Mediaocean. This saves time previously spent rekeying and reduces the risks of error in data entry. The CARIA Agency link is a chargeable service; the price will vary according to number of approvals by the buying agency.

What can CARIA® do?

  • Process media booking requests and confirmations, without relying on fax, email or spreadsheets.
  • Share information between stakeholders, including agencies, sales and operations teams.
  • Deliver specific copy instructions to be used with specific media bookings.
  • Track changes to campaigns, making it easier to update and manage edits and updates
  • Transfer data directly into agency finance and billing systems like Mediaocean — no manual entry required.

Who owns CARIA®?

CARIA® is owned and operated by Optimad Media Systems, part of the IMD Group.

To learn more about CARIA® or get information about training on the system, please contact Dan Shawcross at IMD on 0207 468 6650.

To sign up for the CARIA Agency link please contact Danny Turner at Clearcast on 0207 339 4770.