CARIA is a secure online platform that allows buying agencies to send their campaign approvals to sales houses. Effectively, CARIA is used to book airtime for ads that have received approval.
Creative agencies can also use CARIA to detail the specific copy and rotations to be used with each booking.
Clearcast commissions the CARIA service on behalf of the TV industry in the UK and Ireland. CARIA is free for buying and creative agencies to use.
CARIA is owned and operated by Optimad Media Systems, part of the IMD Group.
To learn more about CARIA or get information about training on the system, please speak to your Clearcast contact or call IMD on 020 7468 6650.
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