APPENDIX 4

Save as PDF

Notes of Guidance

Appendix 4

Scheduling and Timing Restrictions and Presentation Codes for TV Commercials

Scheduling and Timing Restrictions

AANot to be transmitted in the breaks immediately before during or immediately after any children’s programme featuring <Names>
APFeatures candidate for parliamentary By- or Local Authority election. Not to be transmitted during news or election results programmes in that area
BENot be transmitted first or last in any break
BFNot to be transmitted first in any break
BLNot to be transmitted last in any break
CECertificate 18 (film or game)
CFCertificate 15 (film or game)
CGCertificate G (film or game)
CPCertificate PG (film or game)
CSCertificate 16 (film or game)
CTCertificate 12 (film or game)
CUCertificate U (film or game)
CYNot to be transmitted in or adjacent to children’s programmes or programmes commissioned for, principally directed at, or likely to appeal particularly to audiences below the age of 18
DCAlcohol ad - Not to be transmitted in or adjacent to children’s programmes or programmes commissioned for, principally directed at, or likely to appeal particularly to audiences below the age of 18
ECNot to be transmitted in the breaks adjacent to any parliamentary broadcast or party conference coverage
EGFeatures UK politician. Not to be transmitted during a General, By- or European election campaign
EINot to be transmitted during any industrial dispute
EFTo be transmitted only on specialised financial channels or in specialised financial programming
EPNot to be transmitted in the breaks adjacent to any party political broadcast
FHHFSS product – not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to audiences below the age of 16
FLNon-HFSS product
GGAd for Betting, Gaming or Bingo – not to be transmitted in, or adjacent to, religious programmes, children’s programmes or programmes commissioned for, principally directed at or likely to appeal particularly to audiences below the age of 18 but see Presentation Note below
KAAd for sanitary products or condoms. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10
KBContains content that might cause physical mental or moral harm to children. and/or action that, if emulated, could cause danger or harm to children. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16
KCAd for <Specific Category>. Not to be transmitted in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 16
L1GThe nature of the advertised product or service may not be suitable for children under 16
L1HRisk that emulation may result but not considered to be a risk of serious harm and/or mild scary scenes that may frighten and so cause mental harm to very young viewers
L1SMild innuendo or sexual activity (such as kissing). Non-sexual nudity
L1TAd for sanitary products or condoms. Not to be placed in or adjacent to programmes commissioned for, principally directed at or likely to appeal to children under 10
L1VMild interpersonal violence e.g. slap or punch
L2HPotential for emulation. Not suitable for young children as copying the behaviour may result in them placing themselves in a potentially harmful situation (but not life threatening). Scenes of threat and horror in the home. Morphing and/or scary faces
L2SModerate innuendo. Moderate non-graphic sexual activity; this might be nudity in a sexual context
L2VInterpersonal contact may be strong but brief, moderate or strong but brief, aggressive behaviour. Visuals of injuries which aren’t too graphic but may be bloody
L3HRisk of emulation will be serious
L3SStrong sexual content (but not overtly graphic) including sexual entertainment. Open discussion of sex. Strong and/or crude innuendo. Sexual nudity (no nipples/pubic hair/genitalia)
L3VStrong and repeated violence. For example, scenes of threat and/or horror. Aggressive behaviour or visuals of injuries, brief scenes of torture
L4HHarm is likely to focus on graphic content rather than risk of emulation. Emulation with risk of serious harm is likely to be covered by L3H
L4SStrong sexual content - briefly graphic. Open discussion of sex or crude innuendo. Sexual nudity. Repeated scenes of sexual encounters
L4VVery strong, relentless and graphic violence;
L5HStrongest level of allowable graphic or upsetting content
L5SThe strongest sexual content allowable, likely to be graphic, repeated, crude or realistic including commercials for encrypted porn channels
L5VStrongest violent content allowable. Extremely violent, multiple scenes of contact. Graphic scenes of injury including e.g. scenes of torture and suffering. Realistic or urban crime particularly that which might be considered to glamourise such behaviour
PPTo be transmitted at least two hours away from <programme name>
PRNot to be transmitted in the breaks immediately before, during and immediately after religious programmes
TLTo be transmitted post 2300. This restriction includes the lesser KB, TS, TN and TT restrictions
TNTo be transmitted post 2100. This restriction includes the lesser KB and TS restrictions
TSTo be transmitted post 1930. This restriction includes the lesser KB scheduling restriction
TTTo be transmitted post 2200. This restriction includes the lesser KB, TS and TN restrictions
VAAAdvertiser's assurance has been received after Clearcast found substantiation unsatisfactory, run with caution
VFDVoD ad for HFSS food
VFLVoD Ad for non-HFSS food
VHCIf HFSS, the ad is not compliant with the HFSS content rules
VMAdvertiser unlikely to be successful in supporting claim(s), run with caution
Presentation codes

21Muted sound
23Features sound distortion/inteference
24Features visual distortion/inteference
25Features simulated transmission failure
28Not in English
29Features either unlinked commercials back to back or two or more products linked together in one ad
30Features explosions
31Features firearms
32Broadcasters may wish to view this ad to determine its acceptability for transmission in programmes appealing to children under 10 years
33Includes competition entry mechanic
42Features additional advertisers or brands <Advertisers>
49Contains a telephone number <Number>
50This ad features a website address <Website Address>
52Features <Appropriate Info Here>
53Commercial contains legal superimposed text
54GAMING - a voluntary agreement exists not to schedule gaming ads before 21.00
55BETTING - a voluntary agreement exists not to schedule gambling ads before 21.00. This agreement does not apply to sports betting around televised sporting events
56WEBSITE - this is a bingo or betting ad containing a reference to a website with links to gaming on its homepage
57GAMBLING - This ad invites participation in gaming in exchange for money. Legal advice should be sought on this ad being broadcast in Northern Ireland
58This ad includes a competitor broadcaster or content provider <Name>
59This is a Bingo or Betting ad containing a sign up offer for new customers. A voluntary agreement exists not to schedule these ads before 2100
60Audio Described
61This ad is for cosmetic surgery procedures