All the forms you need to submit ads and scripts for clearance
When you submit an ad or script to us for clearance, it’s important you include all the details we need to process the clearance efficiently.
To help you do this, we have a number of standard forms that you should fill in and include with your submission.
The exact forms required for any given ad will depend on the nature of that ad. Please speak to your Clearcast contact if you’re not sure what you need to send us.
All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact.
For submitting scripts for clearance:
Example of a completed script
For adverts featuring testimonials or endorsements:
For adverts featuring claims:
Claims support form
Claims support model guidelines
Vegan Claims support form
For adverts featuring price reductions or special offer messages:
Retail substantiation form
For adverts featuring credit offers:
Consumer Credit Act compliance form
For adverts featuring food products:
HFSS (Nutrition Profile) certificate
Practical guidance for HFSS advertising
DoH nutrient profiling technical guidance
For adverts featuring toys:
For adverts that will only be running as video on demand (VoD) ads: Advertiser’s assurance for video on demand ads
For adverts featuring gambling or gaming services:
Gambling offers substantiation form