Teleshopping ad clearance
Learn how to submit teleshopping ads for clearance
Because teleshopping ads tend to be of a different nature and length to other adverts, we handle them slightly differently too.
In fact, we've put together a booklet full of all the most useful advice. If you need to know about Clearcast and teleshopping in general or are looking for specific advice in a contentious area, then download our booklet right here.
The Clearcast Guide To Teleshopping Clearance
Submitting a teleshopping ad
The process for submitting a teleshopping ad is very similar to all other ads. You should submit the ad, plus supporting materials, through CopyCentral . Please follow the guidelines described in the clearance process.
If you are adapting a foreign advert, please send us a script rather than a video. This makes it easier to enter subsequent revisions into the system.
How we handle teleshopping ads
Under our standard service levels, teleshopping ads typically take a bit longer to turn around than other ads. The longest ads can take up to 12 working days. See all response times
If your ad is longer than 5 minutes then there will be a charge for clearance:
- For a new submission, you will be charged £600.
This includes subsequent changes to phone numbers and website addresses, but does not cover other changes.
- For revisions, you will be charged £150.
This covers changes to the submitted ad — such as the duration of the commercial of the products being offered.
We’ll tell you if you need to pay a charge once we’ve received your ad via CopyCentral. Full details are in our terms and conditions.