Broadband pricing

Broadband Pricing

Advice for advertising broadband packages and contracts

On 31st October 2016 the Advertising Standards Authority strengthened their approach to broadband pricing in ads.

The basic principles are as follows:

  • Compulsory one-off costs (such as set-up fee, delivery fee etc) should be presented as one inclusive price
  • The ongoing monthly cost should also be one inclusive price, including the line rental where that is part of the package on offer
  • Both of the above (one-off cost and ongoing cost) should be presented together alongside the contract length, without undue emphasis on any single element
  • Any introductory discounted price should be made clear, along with how long that price applies for
  • These elements should appear more prominently in the ad than the superimposed text containing other T&Cs

    Adverts and claims are dealt with on a case-by-case basis as offer T&Cs vary. Your Clearcast contact will be able to advise on the specifics of any individual offer.

    Related information: